国际巨星与大型赛事齐聚，新西兰旅游与城市经济受益
旅游与酒店部长 Louise Upston 表示，过去几个月新西兰在大型活动引进方面成绩显著，多项世界级赛事与演出已在政府“活动吸引计划（Events Attraction Package）”支持下确认落地。
新西兰将迎来全球顶级赛事与演出
Upston表示，新西兰即将迎来一系列国际级活动，其中包括：
❄️ 雪地运动赛事
- Snow League World Challenge 将于9月在卡德罗纳（Cardrona）举行
- 这是该雪地联赛赛季的全球首站
- 将汇聚世界顶级单板滑雪与自由式滑雪选手，与新西兰运动员同场竞技
🏄 冲浪与足球赛事
- World Surf League Raglan（拉格兰站）
- New Zealand International Football Festival（奥克兰）
此外还包括：
- Tottenham Hotspur vs Auckland FC（7月）
- Chelsea Women vs Auckland FC Women XI（8月）
🎤 国际演唱会与娱乐活动
- Post Malone 将于10月在奥克兰Mt Smart体育场演出
- Linkin Park（奥克兰）
- Robbie Williams（奥克兰与基督城）
🎬 展览与文化活动
- LEGO Star Wars Exhibition Wellington 将在惠灵顿 Tākina Wellington Convention Centre 举办
- 由“Brickman” Ryan McNaught 主导制作
政府：大型活动带来显著经济效益
Upston表示，这些活动对经济的拉动作用明显：
“当世界级艺术家和赛事来到新西兰，酒店、餐厅和咖啡馆都会受益，当地商业活动明显增长。”
她指出：
- 活动能直接带动旅游消费
- 提升城市与地区知名度
- 促进就业与创意产业发展
- 带来长期体育与文化遗产（legacy）
政府投入规模
该计划属于：
- 4000万纽元“活动吸引基金”（Events Attraction Package）
- 隶属于更广泛的 7000万纽元重大活动与旅游投资计划（Major Events and Tourism package）
政府强调：
平均而言，每投入1纽元用于大型演出，可带来约3.20纽元的社会与经济回报。
计划已确认的部分活动包括：
- Linkin Park（奥克兰）
- Ultra Music Festival Wellington（惠灵顿）
- FIFA World Series Auckland（奥克兰）
- World Surf League Raglan（拉格兰）
- Robbie Williams（奥克兰/基督城）
- New Zealand International Football Festival（奥克兰）
- LEGO Star Wars Exhibition Wellington（惠灵顿）
- Post Malone（奥克兰）
- Snow League World Challenge（瓦纳卡地区）
简要分析
这类政策本质上是“事件经济（event-led economy）”战略，核心逻辑包括：
1. 旅游拉动
国际演出与赛事直接带动住宿、餐饮、交通消费。
2. 城市品牌建设
提升奥克兰、惠灵顿、皇后镇/瓦纳卡等城市的国际曝光度。
3. 淡季经济填补
在旅游淡季通过大型活动维持客流。
4. 长期遗产效应
例如青少年体育发展、文化产业经验积累等。
总体一句话总结
政府正在用“大型国际活动+明星效应”的方式，把新西兰打造为亚太地区的高端旅游与赛事目的地，同时通过补贴换取更高的经济回报与国际曝光度。
It’s been a bumper few months for events, with multiple world-class fixtures confirmed under the Government’s Events Attraction Package, Tourism and Hospitality Minister Louise Upston says.
“Earlier this morning it was announced globally that New Zealand will host the inaugural Snow League World Challenge at Cardrona in September. I’m looking forward to welcoming the world’s top snow sports athletes to our slopes where they’ll go head-to-head with Kiwi talent,” Louise Upston says.
“This is the global opening event for the Snow League Season and will showcase the league’s best in snowboarding and freeskiing.
“The Snow League World Challenge sits alongside other top class sporting events such as the hugely successful World Surf League tour event in Raglan and the upcoming New Zealand International Football Festival in Auckland.
“From sports to concerts, we’re backing cities and regions with funding, creating boosts to local economies.
“Another great example is confirming Post Malone’s world tour to rock the Mt Smart stage on 21 October.
“When world-renowned artists like Post Malone include New Zealand in their tour schedule, it delivers significant economic benefits and creates a tangible buzz which is why we invest in bringing them here.
“We know top tier concerts generate a strong return. It’s estimated that for every dollar spent on live performances, $3.20 is returned in benefits to the wider community.”
It’s not just events on the slopes and stage the Government is backing. On May the fourth, the LEGO® Star Wars™exhibition was announced as coming to Wellington’s Tākina in June, promising a blockbuster experience that brings the iconic Star Wars franchise to life through LEGO®bricks, with creative force Ryan ‘Brickman’ McNaught at the controls.
Following confirmation that Tottenham Hotspur will play Auckland FC in July, the New Zealand International Football Festival announced another fixture, with Chelsea F.C Women set to face an Auckland FC Women’s Invitational XI at Eden Park on 8 August.
“When events like these come to town the economic benefits are substantial. Hotels fill up, restaurants and cafes thrive, tills ring, and local businesses see a surge in customers.
“In addition, every agreement includes a leverage and legacy element. From football development to school engagement to creative sector employment, we’re delivering both immediate impact and long-term benefits.
“2026 is shaping up to be a standout year for showstopper events supported through the Government’s Events Attraction Package,” Louise Upston says.
The $40 million Events Attraction Package is part of a wider $70 million Major Events and Tourism package announced by the Government in September 2025 and events announced to date are:
Linkin Park – Auckland
Ultra Music Festival – Wellington
FIFA World Series – Auckland
World Surf League – Raglan
Robbie Williams – Christchurch and Auckland
New Zealand International Football Festival – Auckland
LEGO® Star Wars™: The Exhibition – Wellington
Post Malone New Zealand – Auckland
Snow League World Challenge – Wānaka
Individual event funding amounts under the Events Attraction Package will not be disclosed for commercial reasons.
