{"id":5994,"date":"2026-06-26T00:39:37","date_gmt":"2026-06-25T12:39:37","guid":{"rendered":"https:\/\/nzchinesedailynews.co.nz\/2026\/06\/26\/tourism-policy-statement-sets-sector-direction\/"},"modified":"2026-06-26T12:01:50","modified_gmt":"2026-06-26T00:01:50","slug":"tourism-policy-statement-sets-sector-direction","status":"publish","type":"post","link":"https:\/\/nzchinesedailynews.co.nz\/?p=5994","title":{"rendered":"\u65c5\u6e38\u653f\u7b56\u58f0\u660e\u53d1\u5e03\u3000\u653f\u5e9c\u660e\u786e\u672a\u6765\u589e\u957f\u65b9\u5411"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/06\/Louise-Upston.jpg?resize=320%2C320&#038;ssl=1\" alt=\"\" class=\"wp-image-6025\" 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Statement\uff09\uff0c\u4e3a\u672a\u6765\u65c5\u6e38\u4e1a\u53d1\u5c55\u8bbe\u5b9a\u957f\u671f\u65b9\u5411\uff0c\u65e8\u5728\u63a8\u52a8\u884c\u4e1a\u589e\u957f\uff0c\u4f7f\u4f01\u4e1a\u3001\u5458\u5de5\u4e0e\u793e\u533a\u5168\u9762\u53d7\u76ca\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65c5\u6e38\u4e0e\u9152\u5e97\u4e1a\u90e8\u957fLouise Upston\u8868\u793a\uff0c\u65c5\u6e38\u4e1a\u4f5c\u4e3a\u65b0\u897f\u5170<strong>\u7b2c\u4e8c\u5927\u51fa\u53e3\u6536\u5165\u6765\u6e90<\/strong>\uff0c\u5bf9\u7ecf\u6d4e\u53d1\u5c55\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u653f\u7b56\u6838\u5fc3\u76ee\u6807\uff1a\u7cfb\u7edf\u6027\u589e\u957f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Louise Upston\u6307\u51fa\uff0c\u8be5\u653f\u7b56\u58f0\u660e\u5c06\u660e\u786e\uff1a<\/p>\n\n\n\n<ul 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trial\uff09<\/strong><\/li>\n\n\n\n<li>\u63a8\u52a8\u533a\u57df\u65c5\u6e38\u53d1\u5c55<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4e2d\uff0c\u201c\u533a\u57df\u65c5\u6e38\u63d0\u5347\u8ba1\u5212\uff08Regional Tourism Boost\uff09\u201d\u662f\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b0\u4e00\u8f6e\u533a\u57df\u65c5\u6e38\u8d44\u91d1\uff08Round 3\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u653f\u5e9c\u540c\u65f6\u5ba3\u5e03\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u589e\u8d44\u91d1 <strong>500\u4e07\u7ebd\u5e01<\/strong><\/li>\n\n\n\n<li>\u7528\u4e8e\u7b2c\u4e09\u8f6e\u533a\u57df\u65c5\u6e38\u63a8\u5e7f\u8ba1\u5212<\/li>\n\n\n\n<li>\u8d44\u91d1\u6765\u6e90\uff1a\n<ul 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class=\"wp-block-paragraph\">\u65c5\u6e38\u4e1a\u4e0d\u518d\u53ea\u662f\u590d\u82cf\uff0c\u800c\u662f\u8fdb\u5165\u7ed3\u6784\u6027\u6269\u5f20\u671f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u653f\u5e9c\u4e3b\u5bfc\u7cfb\u7edf\u89c4\u5212<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f3a\u8c03\u4e2d\u592e+\u5730\u65b9+\u4ea7\u4e1a\u534f\u540c\uff0c\u800c\u975e\u5206\u6563\u53d1\u5c55\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. \u533a\u57df\u7ecf\u6d4e\u6210\u4e3a\u91cd\u70b9<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a8\u52a8\u6e38\u5ba2\u4ece\u5927\u57ce\u5e02\u5411\u533a\u57df\u6269\u6563\uff0c\u63d0\u9ad8\u5168\u56fd\u7ecf\u6d4e\u8986\u76d6\u9762\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n<p>The Government is setting a clear pathway to grow tourism so that New Zealand businesses, workers and communities see benefits, Tourism and Hospitality Minister Louise Upston says.<\/p>\n<p>\u201cAs our second largest export earner, tourism is vital to growing our economy. Tourism supports jobs and businesses right across the country which helps our regions and communities to thrive.<\/p>\n<p>\u201cThe Tourism Policy Statement released today sets a clear direction for how central government, local government and industry will work together to set priorities, take action and respond to change,\u201d Louise Upston says.<\/p>\n<p>\u201cA deliberate, planned approach is essential to achieving our tourism growth goals and maintaining New Zealand\u2019s international competitiveness. The Statement sets a long\u2011term direction to guide decisions on policy, investment, infrastructure and marketing across the tourism system.<\/p>\n<p>\u201cIt\u2019s about making sure our foundations are solid, we continue to build the quality of our visitor experience so tourism delivers more value, more jobs, brilliant events and superb hospitality offerings in our communities.<\/p>\n<p>\u201cThis will help us achieve our ambitious goal of doubling the 2023 value of tourism exports by 2034.<\/p>\n<p>\u201cWe\u2019re already making strong progress towards this goal, supported by investments in international marketing and major events, the introduction of a visa-waiver trial, and the promotion of regional tourism.<\/p>\n<p>\u201cAn example of this in action is our Regional Tourism Boost, which has encouraged more visitors to explore beyond the main centres and outside peak seasons.<\/p>\n<p>\u201cI\u2019m also pleased to announce today that $5 million will be available through round three of the Regional Tourism Boost. It will open to applications for campaigns to attract more international visitors to travel, stay and dine in New Zealand from Spring 2026 to early summer 2027.<\/p>\n<p>\u201cRegional Tourism Boost is a great example of partnership between industry and government \u2013 the same collaborative approach that underpins the Tourism Policy Statement.<\/p>\n<p>\u201cBy working together, we can create a tourism system that reflects the best of who we are and delivers real value for New Zealanders across the country,\u201d Louise Upston says.<\/p>\n<p>Notes for Editors<\/p>\n<p>The Tourism Policy Statement can be found here.<br \/>\nThe Regional Tourism Boost Round 3 is a contestable process providing $5 million to attract more international visitors.<br \/>\nRound 3 funding is made up of $2 million from the International Visitor Levy and a $3 million reallocation of funding from the $70 million Major Events and Tourism Package, announced in September 2025.<br \/>\nRound three will prioritise campaigns targeting the Australian, Chinese and North American markets.<br \/>\nPrevious campaigns have had a positive impact on international visitor arrivals and dispersals.<br \/>\nThis month\u2019s Stats NZ data show 288,500 international visitors came to New Zealand in April 2026 \u2013 up 8 per cent on the same period last year, and 94 per cent of pre-pandemic levels.<\/p>","protected":false},"excerpt":{"rendered":"<p>&#x1f449; \u65b0\u897f\u5170\u6b63\u5728\u628a\u65c5\u6e38\u4e1a\u4ece\u201c\u81ea\u7136\u589e\u957f\u4ea7\u4e1a\u201d\u5347\u7ea7\u4e3a\u201c\u56fd\u5bb6\u7ea7\u6218\u7565\u51fa\u53e3\u4ea7\u4e1a\u201d\uff0c\u5e76\u901a\u8fc7\u653f\u7b56\u7cfb\u7edf\u5316\u63a8\u52a8\u957f\u671f 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