{"id":12351,"date":"2026-09-04T11:23:22","date_gmt":"2026-09-03T23:23:22","guid":{"rendered":"https:\/\/nzchinesedailynews.co.nz\/?p=12351"},"modified":"2026-09-04T11:29:44","modified_gmt":"2026-09-03T23:29:44","slug":"shein%e9%a6%99%e6%b8%af%e4%b8%8a%e5%b8%82%e9%81%87%e5%86%b7%ef%bc%9a%e8%b5%84%e6%9c%ac%e5%b8%82%e5%9c%ba%e4%b8%8d%e5%86%8d%e7%9b%b8%e4%bf%a1%e4%bd%8e%e4%bb%b7%e7%a5%9e%e8%af%9d","status":"publish","type":"post","link":"https:\/\/nzchinesedailynews.co.nz\/?p=12351","title":{"rendered":"Shein\u9999\u6e2f\u4e0a\u5e02\u9047\u51b7\uff1a\u8d44\u672c\u5e02\u573a\u4e0d\u518d\u76f8\u4fe1\u201c\u4f4e\u4ef7\u795e\u8bdd\u201d\uff1f"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/09\/Shein4.jpg?resize=640%2C360&#038;ssl=1\" alt=\"\" class=\"wp-image-12358\" srcset=\"https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/09\/Shein4.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/09\/Shein4.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/09\/Shein4.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/09\/Shein4.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u5e0c\u97f3\uff08Shein\uff09\u767b\u9646\u9999\u6e2f\u8d44\u672c\u5e02\u573a\uff0c\u8fd9\u5bb6\u5168\u7403\u5feb\u65f6\u5c1a\u7535\u5546\u5de8\u5934\uff0c\u4ee5\u7ea6260\u4ebf\u7f8e\u5143\u7684\u4f30\u503c\u767b\u9646\u9999\u6e2f\u3002\u4e0a\u5e02\u9996\u65e5\u80a1\u4ef7\u4e00\u5ea6\u4e0b\u8dcc\u7ea610%\uff0c\u6700\u7ec8\u6536\u62a5\u63a5\u8fd1\u53d1\u884c\u4ef7\uff0c\u968f\u540e\u80a1\u4ef7\u7ee7\u7eed\u627f\u538b\u3002\u5bf9\u4e8e\u8fd9\u5bb6\u8fc7\u53bb\u4f30\u503c\u4e00\u5ea6\u63a5\u8fd11000\u4ebf\u7f8e\u5143\u7684\u5168\u7403\u5feb\u65f6\u5c1a\u5de8\u5934\u800c\u8a00\uff0c\u8fd9\u6837\u7684\u8868\u73b0\u65e0\u7591\u4ee4\u4eba\u5931\u671b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46Shein\u4e0a\u5e02\u9047\u51b7\uff0c\u771f\u6b63\u503c\u5f97\u5173\u6ce8\u7684\u5e76\u4e0d\u662f\u9996\u65e5\u80a1\u4ef7\uff0c\u800c\u662f\u8d44\u672c\u5e02\u573a\u6b63\u5728\u91cd\u65b0\u8bc4\u4f30\u5b83\u8d56\u4ee5\u6210\u529f\u7684\u5546\u4e1a\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shein\u8fc7\u53bb\u6700\u5927\u7684\u4f18\u52bf\uff0c\u662f\u628a\u4e2d\u56fd\u4f9b\u5e94\u94fe\u6548\u7387\u4e0e\u4e92\u8054\u7f51\u6570\u636e\u7ed3\u5408\u8d77\u6765\uff0c\u901a\u8fc7\u5c0f\u6279\u91cf\u751f\u4ea7\u3001\u5feb\u901f\u4e0a\u65b0\u548c\u5168\u7403\u9500\u552e\uff0c\u628a\u670d\u88c5\u4ef7\u683c\u538b\u5230\u975e\u5e38\u4f4e\u3002\u8fd9\u5957\u6a21\u5f0f\u66fe\u7ecf\u63a8\u52a8\u516c\u53f8\u9ad8\u901f\u589e\u957f\uff0c\u4e5f\u6210\u4e3a\u5176\u4f30\u503c\u4e0d\u65ad\u4e0a\u5347\u7684\u91cd\u8981\u539f\u56e0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u95ee\u9898\u662f\uff0c\u5168\u7403\u73af\u5883\u5df2\u7ecf\u53d1\u751f\u53d8\u5316\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u56fd\u53d6\u6d88\u4f4e\u4ef7\u503c\u5305\u88f9\u7684\u76f8\u5173\u514d\u7a0e\u5f85\u9047\uff0c\u6b27\u6d32\u4e5f\u52a0\u5f3a\u5bf9\u8de8\u5883\u4f4e\u4ef7\u5546\u54c1\u7684\u76d1\u7ba1\uff0c\u4f7fShein\u8fc7\u53bb\u4f9d\u8d56\u7684\u6210\u672c\u4f18\u52bf\u53d7\u5230\u6311\u6218\u3002\u5bf9\u4e8e\u552e\u4ef7\u53ea\u6709\u51e0\u7f8e\u5143\u7684\u5546\u54c1\u800c\u8a00\uff0c\u5173\u7a0e\u3001\u7269\u6d41\u548c\u6e05\u5173\u6210\u672c\u7684\u589e\u52a0\uff0c\u90fd\u4f1a\u76f4\u63a5\u5f71\u54cd\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u6b64\u540c\u65f6\uff0cTemu\u3001TikTok Shop\u7b49\u5e73\u53f0\u4e5f\u5728\u4e89\u593a\u540c\u4e00\u6279\u5bf9\u4ef7\u683c\u9ad8\u5ea6\u654f\u611f\u7684\u6d88\u8d39\u8005\u3002Shein\u9762\u5bf9\u7684\u5df2\u7ecf\u4e0d\u53ea\u662f\u4f20\u7edf\u670d\u88c5\u54c1\u724c\uff0c\u800c\u662f\u8d8a\u6765\u8d8a\u6fc0\u70c8\u7684\u5168\u7403\u4f4e\u4ef7\u7535\u5546\u7ade\u4e89\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"480\" src=\"https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/09\/Shein.jpg?resize=638%2C480&#038;ssl=1\" alt=\"\" class=\"wp-image-12353\" style=\"width:638px;height:auto\" srcset=\"https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/09\/Shein.jpg?w=638&amp;ssl=1 638w, https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/09\/Shein.jpg?resize=300%2C226&amp;ssl=1 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u66f4\u91cd\u8981\u7684\u662f\uff0cShein\u7684\u5229\u6da6\u589e\u957f\u6b63\u5728\u627f\u53d7\u538b\u529b\u3002\u8fc7\u53bb\u8d44\u672c\u5e02\u573a\u613f\u610f\u6309\u7167\u201c\u9ad8\u901f\u589e\u957f\u201d\u7684\u903b\u8f91\u7ed9\u5b83\u9ad8\u4f30\u503c\uff0c\u4f46\u5982\u4eca\u6295\u8d44\u8005\u5f00\u59cb\u5173\u6ce8\u4e00\u4e2a\u66f4\u73b0\u5b9e\u7684\u95ee\u9898\uff1a\u5728\u5173\u7a0e\u3001\u76d1\u7ba1\u548c\u7ade\u4e89\u52a0\u5267\u4e4b\u540e\uff0cShein\u8fd8\u80fd\u5426\u4fdd\u6301\u589e\u957f\u548c\u76c8\u5229\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u4ece\u63a5\u8fd11000\u4ebf\u7f8e\u5143\u5230\u5982\u4eca\u7ea6260\u4ebf\u7f8e\u5143\u7684\u4f30\u503c\uff0c\u5e76\u4e0d\u610f\u5473\u7740Shein\u5df2\u7ecf\u5931\u53bb\u4ef7\u503c\uff0c\u800c\u662f\u8d44\u672c\u5e02\u573a\u5bf9\u5b83\u7684\u671f\u5f85\u53d1\u751f\u4e86\u6539\u53d8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\uff0c\u6295\u8d44\u8005\u76f8\u4fe1\u7684\u662f\u201c\u4f4e\u4ef7\u5e26\u6765\u9ad8\u901f\u589e\u957f\u201d\uff1b\u73b0\u5728\uff0c\u4ed6\u4eec\u9700\u8981\u770b\u5230\u7684\u662f\u201c\u5373\u4f7f\u5168\u7403\u8d38\u6613\u89c4\u5219\u6539\u53d8\uff0c\u4f01\u4e1a\u4f9d\u7136\u80fd\u591f\u8d5a\u94b1\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e5f\u662fShein\u672a\u6765\u771f\u6b63\u7684\u8003\u9a8c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u516c\u53f8\u80fd\u591f\u7ee7\u7eed\u53d1\u6325\u4f9b\u5e94\u94fe\u548c\u6280\u672f\u4f18\u52bf\uff0c\u540c\u65f6\u964d\u4f4e\u5bf9\u5355\u7eaf\u4f4e\u4ef7\u6a21\u5f0f\u7684\u4f9d\u8d56\uff0c\u5efa\u7acb\u66f4\u7a33\u5b9a\u7684\u54c1\u724c\u548c\u76c8\u5229\u80fd\u529b\uff0c\u90a3\u4e48\u76ee\u524d\u7684\u4f30\u503c\u6216\u8bb8\u53cd\u800c\u63d0\u4f9b\u4e86\u957f\u671f\u6295\u8d44\u673a\u4f1a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u5982\u679c\u5b83\u53ea\u80fd\u4f9d\u9760\u4e0d\u65ad\u964d\u4ef7\u7ef4\u6301\u5e02\u573a\u4efd\u989d\uff0c\u90a3\u4e48\u6b64\u6b21\u9999\u6e2f\u4e0a\u5e02\u53ef\u80fd\u6807\u5fd7\u7740\u4e00\u4e2a\u65f6\u4ee3\u7684\u7ed3\u675f\u2014\u2014<strong>\u5168\u7403\u6d88\u8d39\u8005\u4ecd\u7136\u559c\u6b22\u4fbf\u5b9c\u7684\u5546\u54c1\uff0c\u4f46\u8d44\u672c\u5e02\u573a\u5df2\u7ecf\u4e0d\u613f\u610f\u4ec5\u4ec5\u56e0\u4e3a\u201c\u4fbf\u5b9c\u201d\uff0c\u5c31\u7ed9\u4e88\u4e00\u5bb6\u4f01\u4e1a\u5929\u4ef7\u4f30\u503c\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shein\u7684\u771f\u6b63\u8003\u9a8c\uff0c\u4e0d\u5728\u4e0a\u5e02\u9996\u65e5\uff0c\u800c\u5728\u672a\u6765\u51e0\u4e2a\u5b63\u5ea6\u80fd\u5426\u91cd\u65b0\u8bc1\u660e\u81ea\u5df1\u7684\u589e\u957f\u548c\u76c8\u5229\u80fd\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Shein\u2019s Hong Kong Debut Falls Flat: Has the Market Lost Faith in the Low-Price Model?<\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/09\/Shein2.jpg?resize=640%2C427&#038;ssl=1\" alt=\"\" class=\"wp-image-12354\" srcset=\"https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/09\/Shein2.jpg?w=678&amp;ssl=1 678w, https:\/\/i0.wp.com\/nzchinesedailynews.co.nz\/wp-content\/uploads\/2026\/09\/Shein2.jpg?w=300&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Shein\u2019s long-awaited debut on the Hong Kong stock market was expected to be a major test of investor appetite for one of China\u2019s most successful global consumer brands. Instead, the shares struggled, falling sharply at one point before ending the first session close to the offer price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a company once valued at almost US$100 billion, its latest valuation of roughly US$26 billion represents a dramatic reassessment of its prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The weak debut was not simply a matter of IPO pricing. It reflects a broader question facing Shein and the wider cross-border e-commerce industry: can a business built around ultra-low prices continue to deliver strong growth as trade rules, regulation and competition change?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shein\u2019s success was built on the extraordinary efficiency of China\u2019s manufacturing supply chain. By combining data analytics with rapid production, the company can identify consumer demand, produce small batches, test them in the market and quickly scale up successful products. The model reduces inventory risk while allowing Shein to offer clothing at exceptionally low prices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That formula proved highly effective when consumers were increasingly focused on value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But price is also Shein\u2019s greatest vulnerability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For years, low-value parcels shipped directly from China to consumers in the US and Europe benefited from relatively favourable customs arrangements. Those advantages helped keep prices low and allowed Shein to bypass some of the costs associated with traditional retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That environment is changing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The US has ended the de minimis exemption for low-value shipments, while European regulators are also tightening controls on low-cost cross-border parcels. Higher duties, customs costs and logistics expenses could gradually erode the price advantage on which Shein has built its business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The competitive landscape is becoming more difficult as well. Temu, Amazon, TikTok Shop and other platforms are targeting the same increasingly price-sensitive consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The question for investors is therefore not simply whether Shein can sell more clothes, but whether it can continue to grow profitably in a more demanding global market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That question has become more urgent as the company\u2019s profitability has come under pressure. Reports that Shein\u2019s profits have fallen sharply, with the company reportedly moving into a loss in the first quarter of 2026, have made investors more cautious about assigning it a premium growth valuation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regulatory risk adds another layer of uncertainty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Authorities in the US and Europe are scrutinising issues ranging from consumer protection and product standards to data privacy, algorithms and supply-chain practices. Concerns over labour conditions and supply-chain transparency also remain part of the debate surrounding the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a privately held fast-fashion platform, such issues might once have been secondary. For a publicly listed company, they become material risks that investors must price into the shares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shein\u2019s fall from a valuation approaching US$100 billion to roughly US$26 billion does not necessarily mean the company has lost its value. What has changed is the market\u2019s expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investors are no longer prepared to pay simply for the promise of rapid expansion. They want evidence that Shein can maintain growth and margins despite higher trade costs, tougher regulation and intensifying competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why a valuation of US$26 billion should not automatically be viewed as cheap simply because it is far below the company\u2019s previous peak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If Shein can adapt its supply chain, reduce its dependence on ultra-low prices, strengthen its brand and restore sustainable profit growth, the current valuation could eventually look attractive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If, however, growth in Western markets continues to slow and margins remain under pressure, even a valuation in the low tens of billions of dollars may prove difficult to justify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shein\u2019s Hong Kong listing should therefore be seen less as the continuation of its previous success story than as the beginning of a new test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company no longer needs to prove that it can sell enormous volumes of cheap clothing. It needs to prove that it can make money as the global trading environment becomes more complicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That challenge extends well beyond Shein. China\u2019s manufacturing advantage has long rested on cost efficiency and highly integrated supply chains. But in the coming decade, low prices alone are unlikely to be enough. Companies will have to navigate tariffs, intellectual property rules, consumer protection, data regulation and a restructuring of global supply chains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If Shein can evolve from a low-cost fast-fashion platform into a global consumer technology and retail brand, its sharply reduced valuation could eventually provide an opportunity to rebuild investor confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If it cannot, the disappointing Hong Kong debut may prove to have been more than a weak first day. It may mark the beginning of the end of the market\u2019s belief in the old low-price growth story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers may still love cheap goods. Investors, however, are becoming increasingly unwilling to pay a premium for cheapness alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Shein, the real test begins now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e0c\u97f3\uff08Shein\uff09\u767b\u9646\u9999\u6e2f\u8d44\u672c\u5e02\u573a\uff0c\u8fd9\u5bb6\u5168\u7403\u5feb\u65f6\u5c1a\u7535\u5546\u5de8\u5934\uff0c\u4ee5\u7ea6260\u4ebf\u7f8e\u5143\u7684\u4f30\u503c\u767b\u9646\u9999\u6e2f\u3002\u4e0a\u5e02\u9996\u65e5\u80a1\u4ef7\u4e00\u5ea6\u4e0b 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