The Government is investing $500,000 to expand the tourism industry\u2019s Tiaki \u2013 Care for New Zealand programme, educating more visitors on how to travel responsibly.<\/p>\n
Tourism and Hospitality Minister Louise Upston says the investment will grow the reach of the well-established industry initiative which supports people to care for our country while travelling.<\/p>\n
\u201cNew Zealand has an incredible natural environment and unique culture that attracts visitors from around the world. As we grow tourism, we also need to encourage visitors to care for the special places and communities they enjoy,\u201d Louise Upston says.<\/p>\n
\u201cTiaki already has strong support across the tourism sector. This investment is about taking the programme further so more visitors receive the message about caring for people, place and culture while travelling.\u201d<\/p>\n
The funding will support a range of activities including behaviour signage, website improvements, training, and working with councils, regional tourism organisations and industry to promote responsible visitor behaviour. The funding comes from the International Conservation and Tourism Visitor Levy (IVL).<\/p>\n
Tourism Industry Aotearoa and Tourism New Zealand will lead the work alongside Regional Tourism New Zealand, New Zealand M\u0101ori Tourism and industry partners.<\/p>\n
\u201cAs our second largest export, tourism plays a vital role in growing our economy, supporting jobs and creating opportunities right across New Zealand,\u201d Louise Upston says.<\/p>\n
\u201cThis investment supports the growth of tourism while helping protect what makes New Zealand so special.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The Government is investing $500,000 to expand the tour 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